Marketing is essential for small businesses to attract and retain customers. A well-crafted marketing strategy can help you differentiate your business from the competition and reach your customers effectively. This is a step-by-step guide for small business owners to help create a simple yet comprehensive marketing strategy. Why You Do What You Do It’s important for you to clearly define ...

Creating a marketing strategy can feel like a daunting task, but it doesn’t have to be! By following a few key principles, you’ll be able to connect with your audience in a way that feels genuine and true to your brand. First things first, it’s important to get to know your audience. What do they value? What do they want? ...

The purpose is to provide Business loans up to $50,000 for working capital, equipment, or supplies. The mission is to integrate micro-level financing with training and technical assistance (TA). TA refers to the education and guidance provided to entrepreneurs to help them grow their business. The objective is to provide business-based training to support business owners’ success and help navigate ...

Success is defined differently by every person. In business, success is often defined by consistent profitable growth. Below is a checklist with simple questions you can ask yourself to assess how well you are positioned for profitable growth and what changes you can make to ramp up future growth. First you must understand where your business is. Then, identify what ...

The main goals of any business is to drive revenue and profitability. However, some business owners may not fully realize the importance of tracking their revenue in detail, along with the money their business spends. Not every business owner is an accounting expert, but a little knowledge can go a long way when it comes to tracking revenue and expenses. ...

Understanding Business Lines of Credit (LOC) The main advantage of a Line of Credit is the ability to borrow only the amount needed and pay interest only on the amount borrowed. How a LOC works: Typically, a LOC is for 12 months. It’s short term. It’s a pre-set borrowing limit normally used for working capital to operate a business. The ...