T.J. MillerDirector of Digital Client Experience, Education & Senior Business Advisor, Marketing
Based in Nashville Metro, T.J. works with clients throughout Tennessee and Kentucky.
Hands-on, tech-savvy marketing leader and data-driven strategist with expertise in multi-channel marketing, brand management, content marketing, and customer engagement. Known for consistently creating value, profitability, and growth through sound strategy and building, leading, and enabling high performing teams. Strategically insightful, professionally well-rounded, inspiring and a collaborative leader known for success in managing the intersection of marketing, technology, and customer experience to achieve brand optimization. A broad creative and strategic thinker—with high learning agility—who transfers past lessons to rapidly launch and grow new products and markets.
Synergistic Marketing
In this series, we will challenge your perspective of “marketing” and “who” your marketing is for. The goal is to create a synergistic impact for your business and your customer.Marketing is Simple, eBook
Chief Marketing & Operating Officer
Successfully redefined the business strategy leading the shift from an exclusively traditional business-to-business multichannel model to an omnichannel approach—including direct-to-consumer—resulting in an improved customer experience and an increase in brand awareness. Drove cohesive, results-oriented marketing programs aligned with business imperatives; identified areas of growth to develop targeted marketing strategies. Led the marketing strategy and teams through design, deployment, measurement and optimization, while ensuring flawless execution resulting in healthy increased revenues. Established relationships within online communities that improved brand advocacy resulting in key national partnerships.
Built and led marketing team through new marketing initiatives. Established and documented brand standards and style guides. Implemented marketing technology tools for data structuring, visualization, and reporting, as well as customer communication tools to boost online engagement. Reviewed effectiveness of campaigns using analytics and data to create optimization strategies. Developed brand image and initiatives to foster brand loyalty and expand customer base.
Worked with clients to transform and invigorate brands, companies and products—from strategy to execution. Employed marketing technologies and methods to connect brands with customer segments and drive revenues. Generated demand for all audiences by deploying insightful marketing initiatives that delivered measurable marketing and revenue returns.
leadership, team building, management, marketing strategy, brand management, multi-channel marketing, digital marketing, business development, copywriting, sem, seo, cross-functional collaboration, market research, social media, email marketing, graphic design, web design, advertising, excellent written and verbal communication skills, content management systems, data analysis and visualization, web analytics, content marketing, customer relationship management, lead generation, ecommerce, project management
Adobe Creative Suite, WordPress, Google Analytics, Google Search Console,
Google My Business, Google Ads, Apple Maps Connect, Yoast, Intercom, Salesforce,
Domo, Sage 100, Various other SaaS/CRM/CMS/ERP platforms & integrations,
Advanced Skills in Microsoft Office (Word, Excel, PowerPoint & Outlook)
Education & Certifications
Google
Google Analytics Certificate
HubSpot Academy
Digital Marketing Certificate
University of Illinois at Urbana-Champaign
Marketing in a Digital World Certificate
Ventura and Moorpark College
Studies in marketing, multimedia, writing, statistics, and related subjects
Advanced Marketing Courses
Advanced Google Analytics, Advanced SEO, Brand and Marketing Integration, Branding, Business Development, Business-to-Business Sales, Competitive Market Analysis, Content Marketing ROI, Conversion Rate Optimization, Creating a Marketing Culture, Custom Plugins with PHP, Data Visualization Storytelling, Digital Marketing, Digital Marketing Research, Influencer Marketing, Leading a Marketing Team, Managing a Diverse Team, Managing Online Communities, Mapping the Modern Web Design Process, Market Research, Marketing Communications, Marketing for Social Change, Measuring Business Performance, Mobile Marketing, Organizational Culture, Project Management, Qualitative Research, Sales Pipeline Management, Social Media Marketing, Technical Sales, User Experience for Web Designers, WordPress, Writing for the Web
