What is your business model?

The Business Model Canvas is a tool to help you create a shared language around business models and strategy. The canvas allows you to describe any business model based on nine fundamental building blocks. It's a practical business tool to design, test, implement, and manage business models over their lifecycle.

Learn to use the business model canvas to design and optimize your business!

Strategyzer is a wonderful resource to help you dive into business models. Their motto is "Build an invincible company." The business model canvas is one tool in their suite of resources. Checkout the video here or you can explore more at strategyzer.com.

Pathway coaches love working with entrepreneurs and business leaders utilizing these tools! You can learn more about and download the business model canvas below.

The Business Model Canvas

Learn about each block in the business model canvas. Hover over a block and answer the trigger questions to help you think through your business model.
Key Partners
Key partnerships outline your network of partners and suppliers that leverage your business model and make it work.

Who are our Key Partners?

Who are our key suppliers?

Which Key Resources are we acquiring from partners?

Which Key Activities do partners perform?

Key Activities
Key activities are the most important things you need to be able to perform in order for your business model to work.

What Key Activities do our Value Propositions require?

Our Distribution Channels require?

Our Customer Relationships?

Revenue Streams?

Key Resources
Key resources are the most important things you need to have or acquire in order for your business model to work.

What Key Resources do our Value Propositions require?

Our Distribution Channels require?

Our Customer Relationships?

Revenue Streams?

Value Propositions
Value propositions outline how your products and services create value for one or more of your customer segments.

What are gain creators?

What are pain relievers?

What are products and services?

What type of fit is there?

Customer Relationships
Customer relationships describe how you acquire, retain, and grow each customer segment and what type of interaction you entertain with each of them.

What types of relationship does each Customer Segment expect us to establish and maintain with them?

How costly are they?

How are they integrated with the rest of our business model?

Channels
Channels describe all your customer interfaces through which you reach your customer segments, communicate with them, and how you deliver your value propositions.

Through which channels do our Customer Segments want to be reached?

How are we reaching them now? Which ones work best?

How are our Channels integrated?

Customer Segments
Customer segments are groups of people or organizations you are creating value for with one or more of your value propositions.

What are the jobs your customers are trying to get done?

What are the gains your customers require, desire, or expect?

What are the pains your customers dislike?

Cost Structure
The cost structure describes all costs incurred from operating your business model.

What are the most important costs inherent in our business model?

Which Key Resources are most expensive?

Which Key Activities are most expensive?

Revenue Streams
Revenue streams show how you earn money from your customer segments.

For what value are our customers really willing to pay?

For what do they currently pay?

How are they currently paying?

How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?

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Get your own Business Model Canvas!
The business model canvas and the business modeling process are for entrepreneurs with ideas and established business owners wanting to optimize. Download this worksheet to work through your business model using the canvas.
Download your PDF here!
Business Model Canvas

Share your canvas with a Pathway coach! Get feedback and tools to help you take the next step with your business model.

Pathway coaches are experts in their field—former executives, CPA's, and more with expertise ranging from accounting to sales & marketing. We're ready to help you and your business start and grow!
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