Posted by T.J. Miller
Director of Digital Client Experience, Education & Senior Business Advisor, Marketing
Creating a marketing strategy can feel like a daunting task, but it doesn’t have to be! By following a few key principles, you’ll be able to connect with your audience in a way that feels genuine and true to your brand.
First things first, it’s important to get to know your audience.
What do they value? What do they want? What do they need? What are they looking for? By understanding your target market, your customer, you’ll be able to create a message that speaks directly to them.
Next, it’s essential to be authentic.
You know that feeling when you can tell something is fake or insincere? Your audience can too. So, be transparent about who you are and what you stand for. This will help build trust and make them more likely to engage with your brand.
Let’s talk about storytelling.
People are naturally drawn to stories, so use that to your advantage! Tell a story that resonates with your audience and helps them understand how your brand can help them. This approach is consistent with Seth Godin’s famous idea of creating a “Purple Cow” which means telling a story that stands out and is so remarkable that people will talk about it.
Relationships are key in marketing.
It’s not just about selling products or services, it’s about building relationships. Focus on providing value and being helpful.
Lastly, it’s important to measure and adjust your efforts.
Marketing is a dynamic and ever-evolving process. As you learn more about your audience and their needs, you should be prepared to adjust your strategy accordingly. By being responsive to changes in the market, you will be able to stay ahead of the curve and continue to connect with your audience in a meaningful way.
By understanding your audience, being authentic, telling a story, focusing on the relationship and measuring and adjusting your efforts, you will be able to create a marketing strategy that resonates with your audience and helps your brand to stand out. Don’t forget that marketing is an ongoing process, so be prepared to adapt and change as you learn more about your audience and the market.