Explore Pathway Business Resources.
There are a lot of resources out there! It can feel overwhelming for entrepreneurs and business owners to find what they actually need. Let a Pathway coach help! You don't need to navigate this on your own. The below resources are the common links, articles, classes, and more that our coaches share with our clients.
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Check out our upcoming workshops, webinars, and new online programs.
Synergistic Marketing: The UnexpectedThe sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Everything is in place, you’re growing, you’re starting to believe that marketing is the most powerful force on earth—but, then … recession hits, tariffs hit, a tornado
Employees vs. ContractorsAre you trying to decide if a 1099 employee is the right decision for your business? In this guide, we’ll look at different situations that may apply to your business and discuss varied factors that will affect that decision. In this mini-guide, we’ll cover: How to decide if you need a 1099 employee. Steps you can take to ensure you
Understanding the Bank Secrecy ActThe Bank Secrecy Act has been designed to prevent criminals and terrorists from laundering money through legitimate banking institutions. This course discusses how we at Pathway Lending must comply with laws and rules to keep our region safe.
Emerging Developer Cohort – Spring 2023This is a placeholder for the live session replays.
Synergistic Marketing: The CustomerThe sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. In this four-part series, we are going to look at the marketing combinations that create synergistic marketing in each area: your customer, your marketing mix, and your
Synergistic Marketing: The Marketing StrategyThe sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Are you ready for lift-off? Marketing strategy is where all of the parts of your marketing come together. Forming a synergistic strategy, using your synergistic customer and
Marketing is Simple—and, misunderstood
If you search online, you will find hundreds of different types of marketing. Why? Isn’t marketing just marketing? If you want to learn how marketing is authentic ... how marketing spreads ideas and creates change ... how marketing adds value to people’s lives ... how marketing impacts the world ... you are going to love this book!
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